Dive into my archive of projects below :-)

ALL WORK
See all
Optimising product recommendations through mixed-methods user research
2024
User Research
Enhancing the Personal Shopping experience for luxury customers
2024
User Research, User Experience
Encouraging sustainable behaviour in online luxury shopping
2023
User Research, User Experience
A user-centred approach to online luxury watch discovery
2022
User Research, User Experience
Revamping the e-commerce experience for a grocery retailer
2021
User Experience, UI Design
Decoding the secret language of flowers through information design
2020
Data Vis, Information Design
Re-imagining the online presence of the Great Hall in Winchester
2019
User Experience, UI Design
Driving action for the 2-Minute Beach Clean movement with data
2019
Data Vis Information Design
Empowering smart shopping: a mobile app for price comparison
2018
User Experience, UI Design
Exploring Founders Grotesk: a typeface specimen
2017
Typography
📚 CURRENTLY READING...
Stuff
Chip Colwell
🍿 CURRENTLY WATCHING...
Interior Chinatown
Disney+
🎧 CURRENTLY LISTENING TO...
Hysterical (Podcast)
Wondery
DON'T BE SHY!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© Copyright 2025 Serena Ripoli
Behance
Linkedin