Hi! I'm Serena.

I’m a UX designer based in Italy. Fueled by coffee and good horror movies, I’m passionate about graphic design, art, cinema and music.
MY DESIGN TOOLKIT
Main skills
✓ User Research
✓ User Experience
✓ Wireframing
✓ Prototyping
✓ Usability testing
✓ Data Visualisation
✓ Heuristic analysis
✓ Motion graphics
Main tools
• Figma / Figjam
• Photoshop
• Illustrator
• After Effects
• InDesign
• Userzoom
• Contentsquare
• Hotjar
WORK EXPERIENCE
Yoox Net-A-Porter
Milan, Italy
User Researcher
September 2023 — Present
Junior UX Specialist
September 2021 — August 2023
Eataly
Milan, Italy
UX/UI Designer
September 2019 — September 2021
3-Sided Cube
Bournemouth, UK
Visual & UX/UI Designer
February 2019 — June 2019
EDUCATION
Talent Garden Innovation School
Remote
UX Design Fundamentals
Part-time Master
October 2021 — December 2021
The New School
New York (Remote)
Infographics & Data Visualisation
Certificate Program
October 202 — Present
Winchester University
Winchester, UK
MA Digital Media Practice
Master's Degree
September 2018 — November 2019
Politecnico di Milano
Milan, Italy
Design della Comunicazione
Bachelor's Degree
September 2015 — September 2018
HOBBIES & INTERESTS
Travel, art, 70s and 80s music, I thoroughly enjoy traveling and getting to know new cultures. I have wonderful friends all over Europe and for that I wish I could live in a different city every year!

I am a proud yogi (namastè!) but also keep active through hiking and the occasional run.

My other hobbies include going to concerts, gardening, listening to music (70s and 80s tunes are my guilty pleasure...), reading books, watching the latest movies or series.
Positano
North York Moors National Park
Lisbon
Durdle Door